Same Spirit
Client
Castel Malawi
Service
FMCG
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Brief
Castel introduced a 330ml bottle to complement the existing 750ml due to ongoing production challenges. The goal was to build awareness of the new, more affordable option and reassure consumers that the taste and quality remain exactly the same.
Year
Year
Year
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What we did
We developed a message rooted in reassurance and familiarity, showing that while the bottle changed, the experience didn’t. The “Same Spirit” campaign highlighted the same taste, same energy, and the moments people already love. Through digital storytelling, influencer-led sampling, bar engagements, and OOH visibility, we reinforced trust, strengthened brand affinity, and kept consumer momentum steady during the shift.
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