They came to us for a logo and a retail look, but we saw a gap for a brand that didn't just sell produce but owned the concept of "Freshness" as a lived, sensory experience.

We bypassed the traditional retail playbook of volume and price focus to build a brand from the soil up. Our process moved from the raw data of competitor analysis to the insight that Malawians were hungry for a warm, local, farm-to-table connection. To connect the dots, our intelligence gave birth to the “Home of Freshness.”

This came to life using bold typography and earthy tones for its visual identity. We integrated it into modern store interiors with intuitive wayfinding. Our value was in crafting a scroll-stopping social media aesthetic that drove digital engagement far beyond industry benchmarks. The result was instant brand recall and a community-led following that treats Ekhaya as a cultural favourite, not just a grocery store.The CG Touch proved that when you design for the senses, you can redefine a market.