Padangokhala: A New Kind of Folktale
Client
Multichoice Malawi
Service
Entertainment
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Brief
DStv was preparing to launch Kulemera, Malawi’s first locally produced TV drama series to air regionally. The goal wasn’t just viewership, it was to position DStv as a true champion of local content, showing its commitment to Malawian storytelling beyond its South African roots.
Year
Year
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What we did
Crafted cultural messaging, teasers, and visual concepts mixing fireside tales with cinema. Boosted subscriptions and positioned DStv as a true champion of Malawian storytelling.
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